Nintendo of America's executive vp of sales and marketing Reggie Fils-Aime (right) talks about what went wrong with GameCube and how Nintendo is applying the lessons learned from GCN to their launch of the Wii.
While by no means a failure, clearly the GameCube has not been the stellar success that Nintendo had hoped it would be. The company has learned its lesson with the GameCube experience, however, and moving forward with the Wii Nintendo is very confident.
Nintendo of America's executive vice president of sales and marketing Reggie
Fils-Aime, in an interview found in the latest issue of Nintendo Power, admitted that the initial software lineup for the GameCube was simply not "diverse and strong enough from a first and third-party perspective." And compounding that problem, he said, was that the next wave of titles was far too slow in arriving.
In order to avoid repeating this mistake with the Wii, Nintendo said that it has already changed its strategy and has been far more open with its partners from much earlier on.
"We have been sharing information and development tools with publishers since very early on in the process. We have communicated to them why it makes sense to develop for the platform, and why it makes business sense to bring their best current franchises and brand-new concepts to the platform," Fils-Aime said. "Those have been our key tools and tactics to make sure that publishers are on board with our strategy."
Because of this new approach Fils-Aime believes it will be a very different story with the Wii. The number of titles on display at the Wii booth at this year's E3Expo is already a positive indication of what's to come. Fils-Aime said that the Wii games at E3 represented "a very broad range that will meet gamers' needs."
"From Metroid Prime 3, Mario Galaxy, and Ubisoft's Red Steel, the core gamers will be thrilled. With Tennis and WarioWare, we have titles that will reach the masses," he continued.
"And, based on the sheer range of titles we've shown, we're confident that the entire first year of Wii's launch will be strong. So, I believe we are well on our way to addressing the key lessons coming out of the GameCube launch," Fils-Aime concluded.
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